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Accor Reorgs Brands Into Two Divisions
아코르, 브랜드를 두 개의 사업부문으로 재편성
출처: BusinessTravelNews|
호텔분석아코르호텔BusinessTravelNews아코르호텔경영전략조직관리호텔경영동향재편성분석IbisNovotelMercureSwissotelMovenpickPullmanRafflesOrientExpressFairmontSofitelMGalleryEnnismore호텔산업기업전략브랜드재편비즈니스호텔럭셔리호텔라이프스타일호텔
아코르-회사 조직을 2개로 나눔
-Economy, Midscale & Premium-Ibis, Novotel, Mercure, Swissotel, Movenpick, Pullman
-Luxury & Lifestyle-Raffles, Orient Express, Fairmont, Sofitel, MGallery, plus lifestyle joint venture Ennismore