6 ways AccorHotels is transforming its digital strategy

아코르호텔이 디지털 트랜스포메이션을 위해 사용한 전략

1. Building an agile IT infrastructure

2. Making data the battleground

3. Putting IT and data at the service of personalization

4. Turning loyalty programs into loyalty ecosystems

5. Bringing simplicity, clarity and speed

6. Creating an agile culture