5 predictions for B2B marketing in 2023

이마케터-2023년 B2B마케팅 예상 5가지

1. Digital self-service will dominate the B2B buyer journey.

2. Marketers need to get tech integration right.

3. The importance of normalized and compliant data will only grow.

4. Marketers will own the full customer life cycle and widen their use of B2B tactics.

5. Personalized, targeted content will be imperative.