10 Hotel Trends to Watch in 2022

2022년 호텔 트렌드

1. OTAs will revert to aggressive visibility marketing strategies, and Hoteliers will need to fight harder for direct bookings

2. Hoteliers will focus strongly on reducing labor shortages and upskilling their workforces

3. AI and Automation will be widely adopted across the industry, as a means to reduce operational costs without compromising service

4. Independent Hotels will be challenged to Communicate Uniqueness in Google’s Marketplace

5. Hoteliers will continue to respond to market changes with agility, and focus strongly on tackling new markets

6. Mobile Bookings will keep Growing, and Hotels will need to Adapt

7. 2022 May bring Uneven Business Travel Recovery, and Hotels will need to be Prepared

8. Hotels will continue direct interaction with guests

9. Sustainability will continue to be top of mind for hotels in 2022

10. Bleisure Travel and Hotel Spaces will be in greater demand