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Google’s Free Booking Links: The Secret Weapon for Hotels in the Battle for Direct Bookings
Google의 무료 예약 링크: 직접 예약을 위한 전쟁에서 호텔을 위한 비밀 무기
출처: HospitalityNet|
호텔분석구글HospitalityNet
D-EDGE의 Google-Free Booking Links (FBL) 효과 분석
- 34% of metasearch revenue came from Google’s Free Booking Links
- With Free Booking Links, distribution costs for Google Hotel Ads fell by almost 4 points
- Google Hotel Ads had the highest conversion rate, increasing to 4.10%
- The average value for bookings from Free Booking Links was €258
- 68% of bookings from Free Booking Links were made on mobile devices