Reimagining marketing in the next normal

맥킨지-코로나 이후 시대의 마케팅

1. Shopping: Catching up to the great digital migration to expand digital borders

2. E-services: New ‘service platforms’ to help consumers take care of business

3. Home: Finding a spot in the new ‘command central’ for all activities

4. Community: Localizing the experiences

5. Trust: Creating a space for health and affordability

6. Purpose: Holding brands to higher standards