5 Statistics That Prove Social Media Will Influence Your Next Travel Destination

소셜미디어와 여행과의 관계 조사

1. Eighty-six percent of people (and 92 percent of Gen Z) said they’ve become interested in a specific location after seeing user-generated content.
2. Sixty percent of people said user-generated content is the most influential — up from 42 percent in 2017.
3. Thirty-eight percent of people say that influencer content never impacts which hotel or resort they choose to stay at when traveling.

4. Fifty-two percent of consumers say they’ve made plans to visit a specific destination based on an image or video they saw from friends, family or peers on social media — up from 43 percent in 2017.

5. When asked how likely they would be to post a photo or video on social media, 89 percent of people said they would post about a positive travel experience.