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Four steps to personalize the traveler's path to purchase
여행객의구매여정을개인화하는4가지방법
출처: PhocusWire|
호텔분석PhocusWire마케팅CX데이터분석AI여행항공숙박분석전략동향ExpediaTrustpilotKLMRoyalDutchAirlinesAccentureTravelUpThomasCookAirlinesYieldify개인화고객여정여행예약데이터기반전환율소셜프루프챗봇지역타겟팅이메일마케팅
개인화를 위한 4단계
-1. Break the journey into phases
-2. When the journey is long, reassurance is key
-3. Start small with personalization
-4. Capture additional data