FROM AI TO GOOGLE: 5 TRUTHS FOR TRAVEL MARKETERS IN 2023

2023년 여행 산업 마케터를 위한 5가지 조언

1.Generative AI is a friend – and a foe

2.Google won’t be unseated as travel's top search engine

3.“Carbon offset” can no longer be thrown around in marketing messaging

4.This is (finally) the year to get serious about first-party data

5.Independent hotels can compete with Airbnb on marketing experiences