5 TRUTHS FOR TRAVEL MARKETERS: 2024 UPDATE

여행 마케터를 위한 2024년 5가지 주요 이슈

1.This is (finally) the year to get serious about first-party data

2.Generative AI is a friend; and a foe

3.Google won’t be unseated as the primary acquisition channel for travel

4.Independent hotels can compete with Airbnb on marketing experiences

5.The word “carbon offset” can’t be thrown around in marketing messaging like it was in years past.