Free
Google의 무료 예약 링크: 직접 예약을 위한 전쟁에서 호텔을 위한 비밀 무기
Google’s Free Booking Links: The Secret Weapon for Hotels in the Battle for Direct Bookings
출처: HospitalityNet|
D-EDGE의 Google-Free Booking Links (FBL) 효과 분석
- 34% of metasearch revenue came from Google’s Free Booking Links
- With Free Booking Links, distribution costs for Google Hotel Ads fell by almost 4 points
- Google Hotel Ads had the highest conversion rate, increasing to 4.10%
- The average value for bookings from Free Booking Links was €258
- 68% of bookings from Free Booking Links were made on mobile devices
연관 포스트
Free
우버, 호텔 예약 기능 및 신규 인앱 기능 도입하며 여행 플랫폼으로 확장
Uber Expands into Travel with Hotel Bookings and New In-App Features
#호텔
Free
2026년 봄·여름 유럽 내 여행 심리 동향 보고서
Monitoring Sentiment for Intra-European Travel Spring & Summer 2026
#호텔
Free
이란 전쟁으로 중동 여행 수요 급감하자, 리모델링 기회로 삼는 두바이 호텔들
As Iran war disrupts Middle East travel, Dubai hotels take opportunity to close and renovate
#호텔