글로벌 호텔 유통에서 주목해야 할 트렌드: 핀테크, 인공지능, 규제 변화

HSMAI-글로벌 호텔 유통채널 분석-핀테크, AI, 제도 변화

1. Rise of the mega platform – not just in travel – that crosses industry lines.

2. Looking inside of the organization, the franchise expectation and the delivery of big brands will be more important than ever.

3. More consolidation and the attempt to bring lower costs

4. Continued blurred lines as everyone look to where they can grow their share.

5. Follow what generative AI is going to bring to us – it could be wonderful guest experience with some guardrails.

6. Rise of the super apps – opportunity to drive revenue. All the distributors have taken on multiple roles. Who else is going to jump in?

7. Industry saw some cross over between segments, and vice versa. Now we are seeing fintech enabling entrance into the OTA space – how do we preserve business as these segments blend?

8. There will be a push for better technology – it’ll be all about the connected trip.

9. AI will get into distribution platforms.