SiteMinder의 변화하는 여행자 보고서 2023

SiteMinder-세계 여행 산업 분석

-영향 요인

1.The enduring explorer: Committed to travelling, regardless of living costs

2.The digital dependent: Reliant on new technologies and bound to devices

3.The memory maker: Investing in experiences, in a roaring ‘20s rerun

4.The conscious collaborator: An open ally to accommodations and the community.

-아시아/라틴 고객들의 특성

1.Social media influence

2.Likelihood to use AI

3.Preference for communication through a device