2018년 여행 산업을 정의하는 메가트렌드
The Megatrends Defining Travel in 2018
Travel Brands Want to Be Experience Platforms
Brands Embrace Diversity and Inclusion Message Amid Rising Neo-Nationalism Travel Mergers and Acquisitions Become More Focused on Strategic Innovation The Hotel of the Future Needs to Be Everything to Everyone Personal Fulfillment Is the New Ultimate Luxury Blockchain Will Spark a New Type of Technology Race in Travel European Travelers Return to Once-Disrupted Destinations Airlines Race to Become Storefronts Beyond the Seat New Leaders of Online Travel Agencies Are Already Reshaping Their Companies Cities Are Better Navigating the Collision of Their Visitor and Local Economies Extreme Weather Is Creating Travel Upheaval Startups Go Direct to Consumers in Battle for Business Travelers Google’s Product-Led Vision Is Bearing Fruit Back-End Travel Tech Gets a Design Renaissance Africa Discovers It Needs to Woo Millennials Both at Home and Abroad Ctrip Branches Out But Many Chinese Travel Companies Will Be Domestically Focused Asian Upscale Travelers Are Creating a Luxury Tipping Point Latin America Will Take Nation Branding to New Extremes Next-Generation Restaurants Fight the Delivery Boom With Immersive Experiences