HDV Insights

Free booking links in Google Hotel Ads, everything you need to know

The importance of data for direct sales

The importance of flexible rates …. Google adds a filter to only show these rates in Hotel Ads

Google adds photos to Hotel Ads

The building blocks of direct sales

The impact of PSD2 on your hotel and direct sales

Metasearch engines, already the most important marketing channel… and growing

Time to talk - using Google Assistant to book a hotel room

Google adds hotel booking, flight check-in to Google Assistant

How hotels can manage brand protection changes on Google

Google plunges deeper into hotel search: It's all about rooms

Subtle change to users, big impact on brands - Google search and hotels