HDV Insights

Hotel giants’ ever-growing brands – why so many, and how are they managed?

BCG 분석에 따르면, 미국 브랜드들은 Z세대의 고유한 가치관과 디지털 환경에 맞춰 새로운 공략법을 모색하고 있습니다. 본 콘텐츠는 이들의 변화하는 소비 행태를 이해하고 성공적인 마케팅 전략을 수립하기 위한 핵심 시사점을 제시합니다.

Stealing from the e-commerce playbook_Hotelier’s guide to turning email into a high performing channel

Chinese domestic travel surge bypasses hotel chains as thrifty travellers avoid the beaten path

4 ways your first-party data strategy can put consumers first

Domestic tourism soars in China but foreigners stay away

Airbnb Posts Biggest Decline in a Year on Weak Travel Outlook

Google Search Claims Another Victim: Tripadvisor Lowers Outlook

Airbnb Plans Loyalty Program: CEO Thinks Points Are Dumb, Wants To Charge Best Customers More

Google’s Search Engine Market Share Drops As Competitors’ Grows

Industry experts’ predictions for occupancy and ADR hold steady, even with declining confidence in demand

Airbnb releases group booking features as it taps into AI for customer service