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에어비앤비는 소셜 리스닝으로 숙소가 실재하지 않는다는 틱톡 화제 영상을 포착했습니다. 이에 직접 투숙을 주선하는 기민한 대응을 통해 24시간 만에 수백만 건의 노출을 창출하며 효과적인 위기 관리 및 마케팅 성과를 입증했습니다.

Marriott Bonvoy Sees Experiences as Lure to Boost Hotel Loyalty Program

STR, TE lift U.S. ADR and RevPAR forecast; profit growth to be limited

Marriott International Announces Plans to Expand in Affordable Midscale Segment with New Extended Stay Lodging Brand

IHG Hotels & Resorts Announces Apple AirPlay Integration to Enhance In-Room Experience

82% of surveyed hotels report staffing shortages

Airbnb sues New York City over short-term rental restrictions

TikTok Hotel Marketing: The Complete Guide

Is Google’s Search Generative Experience (SGE) the end of organic search for hotels?

Catalysts for Change: Building the Hospitality Ecosystem of the Future

China’s travel recovery gets more attention, but India’s outbound market is ‘booming’ even faster

Analysts Skeptical Over Rumored Choice-Wyndham Deal