HDV Insights

A snapshot of AI developments in travel in 2025

Hotels push live ChatGPT integrations as AI search goes bookable

Addressing rising customer acquisition costs in travel

DMA implementation sinks 30% of clicks and bookings on Google Hotel Ads

The six levels of the Google Hotels funnel

Tripadvisor is closing its subscription service

Measuring the performance of your direct channel

The reasons why customers use Booking.com (and so do I)

Understanding the value proposition of paid and free Google Hotels

Three hurdles to direct sales

Google Hotel Ads adds children to its occupancy filter