2021년10가지주요디지털트렌드

이마케터-2021년 10가지 디지털 트렌드

Prediction No. 1: Big Tech May Be Reined in, but No Breakups in the Immediate Future Prediction No. 2: A Federal Privacy Law Will Pass Prediction No. 3: A Retail Media Trio Rises Up to Challenge the Duopoly's Dominance Prediction No. 4: Advertisers Will Test New Targeting and Measurement Techniques Prediction No. 5: First-Party Data Will Reign Prediction No. 6: Virtual Event Shortcomings Will Drive Marketers to Accelerate Event Transformation Prediction No. 7: 'Brandstanding' Will Become the New Normal Prediction No. 8: Social Commerce Will Stall at Checkout Prediction No. 9: Social Entertainment Is Here to Stay Prediction No. 10: Disney Will Become a Streaming Heavyweight