밀레니얼 세대에게 온라인에서 어떻게 접근해야 하는지(그리고 왜 접근해야 하는지)를 보여주는 5가지 차트

이마케터-밀레니얼 세대의 특성

1. Millennials are anxious about money—just like everyone else

2. Millennials are extremely online

3. Millennials are logged on, but not all the way bought in

4. Millennials are most likely to buy on social

5. Look to brand accounts