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As Google offers more personalized advertising, Apple suggests that in some cases, personalization doesn’t matter

개인화 전략의 성패가 기업에 미치는 영향이 점차 증폭되고 있습니다. 성공적인 개인화는 상당한 가치를 창출하지만, 잘못된 개인화는 오히려 부정적인 결과를 초래할 수 있으므로, 그 장단점을 명확히 이해하고 신중하게 접근해야 합니다.

Gartner Says 63% of Digital Marketing Leaders Still Struggle with Personalization, Yet Only 17% Use AI and Machine Learning Across the Function

Taking an Atomic Approach to Content Personalization

Three Personalization Imperatives During the Crisis

Privacy + personalization: How APAC brands can responsibly unlock the full value of first-party data

With Customer Data Platforms, One-to-One Personalization Is Within Reach

The end of shopping’s boundaries: Omnichannel personalization

Data & Targeting 2019: Grounding Personalization In Privacy

Norwegian targets more personalization across every passenger channel

Gartner Predicts 80% of Marketers Will Abandon Personalization Efforts by 2025

Airbnb Case Study: How to reduce churn with personalization