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미국 온라인 여행사(OTA) 시장은 성장 정체기에 진입하며 공급업체 직접 예약에 밀려 점유율이 하락합니다. 이에 호텔 예약 수익성 악화 가능성이 커지는 가운데, AI를 활용한 개인화 서비스가 경쟁 우위로 부상할 전망입니다.

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Tripadvisor just turned its user reviews into a new brand with a whole lot to say

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Many Investors Believe That Tripadvisor Is an Outdated Brand. But Almost Half of Its Revenue Now Comes From 1 of the Hottest Growth Platforms in the Entire Travel Industry

Expedia Falls on Sudden CEO Change, Holiday Bookings Miss

Walmart and Expedia Group Launch Travel Benefit for Walmart+ Members

Sonder Launches Its First Hotel Collection

China's largest online travel company Trip.com Group creates own large language model, Wendao, to push AI as a tool for accurate voyage data

Exclusive: Expedia Terminates Its Hopper Relationship, Says It ‘Exploits Consumer Anxiety’

Tripadvisor Tests Instant Book (Again)