HDV Insights

How metasearch became the most important marketing channel in travel

Metasearch engines, already the most important marketing channel… and growing

Marketing’s moment is now: The C-suite partnership to deliver on growth

Booking.com talks up importance of reviews in travel decisions, especially for rentals

The A-to-Gen Z of travel loyalty

Inside Google Marketing: How we measure the bottom-line impact of our advertising campaigns

Maintaining App Hygiene Pays Off

When it comes to video ad creative, how much should you customize?

Guest reviews, room price more valuable than brand name in hotel selection

The big decision: Guest ratings outshine brand selection in hotel selection

Hotel experts warn data should not just be considered a "hobby"