HDV Insights

From brand portfolios to brand platforms: An analysis of the Yotel x Hilton cobranding agreement

챗GPT의 직접 결제 포기로 OTA의 거래 플랫폼 지위는 공고해졌으나, AI가 여행 검색과 추천의 주도권을 장악하며 유통 전쟁의 본질이 변화했습니다. 호텔은 AI 친화적 데이터 구축과 자체 채널 강화를 통해 새로운 AI 발견 생태계에 전략적으로 대응해야 합니다.

MCP vs. NDC and other challenges facing airline distribution

Beyond the RFP — Why hotels spend $40,000 a year on a 5% win rate

The hotel rate that wins the AI conversation

OpenAI’s shift shows travel is too complex for quick-fix distribution

What direct AI hotel distribution looks like

Google was never going to save you

OpenAI scales back in-ChatGPT shopping plans

최장 춘제에 중화권 관광객 몰렸다…유통·호텔 '반짝 특수'(종합)

The death of lazy hotel distribution

Direct booking decline across global experiences industry Rising acquisition costs and AI-driven discovery shifts make direct sales harder to sustain