HDV Insights

챗GPT의 직접 결제 포기로 OTA의 거래 플랫폼 지위는 공고해졌으나, AI가 여행 검색과 추천의 주도권을 장악하며 유통 전쟁의 본질이 변화했습니다. 호텔은 AI 친화적 데이터 구축과 자체 채널 강화를 통해 새로운 AI 발견 생태계에 전략적으로 대응해야 합니다.

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Booking.com Hit With $530 Million Fine From Spanish Regulators

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Expedia Falls on Sudden CEO Change, Holiday Bookings Miss

Booking.com Launches New AI Trip Planner to Enhance Travel Planning Experience

Booking’s Very Expensive Marketing Piece of the Pie